A casino is a place where champagne glasses clink, and people chatter excitedly while trying their luck at games like poker or roulette. It’s a thrilling experience, and there’s no telling when luck will strike. But casinos are designed to keep you gambling as much as possible – they use everything from music to decor to trick you into spending more money. So, if you’re planning to visit a casino soon, you should be aware of these 9 tricks casinos use to keep you gambling.
In his 1995 film Casino, director Martin Scorsese crafted a story about mobsters, mobster wives, and the corrupt corporate world that has taken over Sin City. The movie was a sly blend of gangster flick and arthouse classic, with a healthy dose of morality thrown in for good measure. It’s a story that still holds up today, especially if you’re interested in the ever-evolving strategies used to draw in customers and keep them playing.
When it comes to casino marketing, most companies focus on demographics, such as age and income level, to determine how to target their audience. However, this approach is limited in scope and misses out on some valuable information about a potential customer’s intentions. Consider this scenario: You know that a group of women are walking into your casino, but you don’t know why they are there. They could be on a business trip with an hour to kill before their next meeting or celebrating a friend’s bachelorette party.
The film is often referred to as Scorsese’s most violent movie, and the violence does stand out. But it’s not just for shock value – these scenes are an accurate depiction of what happened in real life to the mobsters portrayed in the movie.
De Niro and Sharon Stone dominate the cast, but there’s also a strong supporting turn from Joe Pesci. Pesci’s Santoro adds the right amount of menace to the picture, a man whose threats far exceed his physical stature. His dynamic with the more refined De Niro is a key element of the movie that keeps it riveting throughout.
With the right strategy, you can transform your casino into an attractive destination for your ideal audience. Using tried and true casino marketing techniques, you can boost your revenue and attract new patrons to your establishment. Learn more about how to do this by reading our blog post on the best casino marketing tips and tricks. We’ll cover topics such as branding, location optimization, and partnerships with local businesses to help you increase your audience’s interest in your casino and its unique offerings.
